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Marketing Cloud

Personalized journeys across email, mobile and advertising: marketing driven by CRM data, measured all the way to the sale.

FOCUS · MARKETING WITH THE CRM BEHINDJourneys that react to the real customer: the right communication, at the right time
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01 · What it is

Marketing Cloud, made clear.

Marketing Cloud orchestrates the communication: multi-step journeys across email, SMS, push and advertising, reacting to behavior (opens, purchases, abandoned carts) and to CRM data. With Data Cloud behind, segmentation is on the real customer — and ROI is measured down to the closed opportunity.

Journey
journeys that react: the customer moves, the communication responds
Live segments
from Data Cloud: the target updated in real time
Down to the CRM
the campaign measured on opportunities, not clicks
Marketing Cloud
OFFICIAL SALESFORCE BRANDING · MARKETING CLOUD
INTERFACCIA REALE · AGENTFORCE MARKETING · FONTE: SALESFORCE
REAL INTERFACE · AGENTFORCE MARKETING · SOURCE: SALESFORCE
02 · How to use it well

The things that make the difference.

The cycle

The customer on their channelsemail, mobile, ads, web
Journey Builder
Personalization
Einstein send-time
journeys · content · AI timing
Segments from Data Cloudthe real audience
Results in the CRMleads and revenue attributed
From data to message, and back

Essential journeys first

Welcome, cart, reactivation: the three journeys that pay for the project.

Hygiene and deliverability

Domains, consents and clean lists: the email that arrives is half the job.

Dynamic content

One template, a thousand variants on the profile: industrialized personalization.

Honest attribution

The marketing→sales funnel shared: you invest where the data says.

03 · In depth

Journeys, segments and the new Data Cloud era

Marketing Cloud Engagement builds multichannel journeys (email, SMS, push, ads) with decisions and waits; the data lives in data extensions queryable in SQL and AMPscript personalizes the content; Einstein optimizes send time and engagement scoring. The new platform (Marketing Cloud Growth/Advanced) is born on Data Cloud and Flow: segments are computed on the unified profile and Agentforce generates briefs and content.

  • Journey Builder — journeys with splits, waits and goals: nurturing by design
  • Data extension + SQL — the marketing data queryable: segmentation without limits
  • AMPscript — personalization inside the message: content per contact
  • Einstein STO — the send when the contact opens: engagement optimized by the model
  • Su Data Cloud — segments on the unified profile: marketing on the real data
  • Deliverability — IPs, domains and reputation: the invisible part that decides the inbox
04 · Numbers and lifecycle

The numbers that matter.

6
the channels orchestrable in one journey
1:1
personalization at scale: the segment becomes a person
real-time
triggers from events and behaviors
GDPR
consents and preference center: compliant marketing
Marketing automation pays off with the data in order: integrations, segments and deliverability handled by us — the campaigns that arrive.
05 · Use cases

Where it really pays off.

B2C with volumes

Retention and repurchase driven by behavior.

B2B nurturing

The lead warmed up to maturity, then to sales.

At-risk customers

Churn intercepted with recovery journeys.

Marketing without a CRM shoots in the dark: with the data behind, every send has a why.