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Commerce Cloud

B2C and B2B e-commerce connected to the customer: storefront, cart and orders inside the same platform as the CRM.

FOCUS · THE STORE THAT KNOWSB2C and B2B on the customer's same platform: e-commerce without silos
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01 · What it is

Commerce Cloud, made clear.

Commerce Cloud does e-commerce inside the Salesforce ecosystem: scalable B2C storefronts (the platform of Black Friday peaks), B2B price lists and reordering, Einstein for recommendations and search. The structural advantage: carts, orders and returns live next to CRM and service — the customer is one.

B2C+B2B
consumer storefront and reseller portal: one platform, two trades
Einstein
AI recommendations and search: merchandising that learns
Composable
API-first when needed: headless without redoing everything
Commerce Cloud
OFFICIAL SALESFORCE BRANDING · COMMERCE CLOUD
INTERFACCIA REALE · RICERCA AI NEL COMMERCE · FONTE: SALESFORCE
REAL INTERFACE · AI SEARCH IN COMMERCE · SOURCE: SALESFORCE
02 · How to use it well

The things that make the difference.

The ecosystem

B2C storefront · B2B portalwhere you buy
Catalog & pricing
Cart & checkout
Einstein commerce
products · transaction · AI
Orders in the CRM & servicethe integrated post-purchase
ERP via MuleSoftreal stock and invoices
Commerce inside the relationship

B2B that simplifies

Per-customer price lists, quick reordering and budgets: the portal that agents and customers really use.

ERP integration

Stock, prices and orders synchronized: the e-commerce that doesn't sell what isn't there.

Peak performance

The platform born for peaks: the launch that doesn't crash.

Integrated service

The return and the 'where is my order' in the same service console: fewer tickets, more trust.

03 · In depth

Composable or template: the e-commerce that scales

Commerce Cloud covers B2C and B2B with two roads: the template storefront to go fast and the composable one (headless, PWA Kit, API-first) for total freedom; Einstein powers recommendations, personalized search and sorting; the OMS manages distributed orders, splits and returns; peaks (Black Friday) are the platform's trade: the infrastructure scales by itself, the embedded CDN and caches hold the traffic.

  • Composable — headless with PWA Kit and APIs: the frontend free, the engine Salesforce
  • Einstein commerce — personalized recommendations and search: merchandising from the model
  • OMS — orders, splits and returns orchestrated: the post-order as an experience
  • Native B2B — price lists, contracts and fast reordering: commerce for buyers
  • Peak-ready — Black Friday without a war room: the scale belongs to the platform
  • Connected to the CRM — cart, cases and marketing on the same customer
04 · Numbers and lifecycle

The numbers that matter.

99,99%
availability at the peaks: the revenue protected
+15%
the typical AOV with Einstein recommendations
2
the roads: template to run, composable to differentiate
1
a single customer with CRM and service: connected commerce
E-commerce is a system, not a website: architecture, ERP integrations and go-live handled by us — the store that holds the peaks.
05 · Use cases

Where it really pays off.

B2C brands

The scalable storefront with AI in the merchandising.

B2B manufacturers

The digital channel for resellers and installers.

Unified commerce

Online and store on the same customer.

Selling online is easy; doing it inside the customer relationship is an advantage: that's where we help.