Know where sensitive data lives, who can touch it and how exposed it is: automatic discovery and classification across on-prem and cloud — without moving anything.
You can't protect what you don't know you have. Rubrik analyzes backups and cloud environments to discover and classify sensitive data — PII, PCI, PHI, secrets — mapping where it lives, who accesses it and how exposed it is. With DSPM (from the Laminar technology) visibility extends to cloud data stores and shadow data: data risk becomes a manageable number.
No agents, no production load: analysis reads the copies that already exist.
Buckets, snapshots and DBs created and forgotten: DSPM finds them before the attacker does.
Not just where the data is: who can read it, and whether it is public by mistake.
Risk sorted by severity: fix first what exposes the most.
Discovery starts from the backups (zero impact) and from cloud connectors: classifiers identify PII, financial and health data with patterns and ML; for every data store the platform evaluates exposure — permissions, public access, missing encryption — and assigns a risk; anomalous movements of sensitive data raise alerts; reports speak the language of GDPR and NIS2: what we have, where, who touches it, how we protect it.
The real map behind the formal document.
Exposed buckets found before the data breach.
Data due diligence: fast and documented.